Media Production

Beyond social publishing, we design and deliver multimedia content that surrounds live sport and complements the broadcast experience. From studio shows and presenter-led formats through to branded segments and social-first features, we help events reach fans in more ways than the broadcast alone.

We handle the full process, from ideas and formats through to talent, run sheets, branding and performance review, so what gets made is clear, useful and watched.

Case Study: ICC Digital Insiders

With restrictions on live broadcast footage a reality for most major sports, we looked for ways to both create shoulder content and a second-screen experience for fans watching at home to deepen their immersion. The Digital Insider concept was created to add a layer of social-first storytelling around the ICC Cricket World Cup.

A dedicated team of presenters attended every match, creating boundary-side updates, interviews and features while working directly with players and broadcast talent, which helped elicit more open and compelling content. First launched in 2019, the format has since been used across subsequent ICC events.

Case Study: Inside The Game

We create insight-led video using highly credentialed athletes and experts to break down plays, moments and tactics. By taking fans inside the game through the voices of people who have actually lived it, we turn complex action into content that educates, engages and deepens connection to the sport.